How many times, arriving home after work, have we wished we had “a magic button” we could use to order our supper with the least effort possible? Maybe the genie has finally decided to slip out of the lamp, thanks to the Internet of Things: the startup company La Comanda
has created Click’N’Pizza, allowing you to order your favorite menu with just one simple click.
We asked Carlo Brianza, founder and CEO of La Comanda, to tell us about his project.
What does Click’N’Pizza consist of?
It’s a magnetic button that can be attached to a fridge door or alternatively, thanks to its metal support, placed anywhere in the kitchen. Click’n’pizza works by battery, has a display and uses the home wifi connection. The user can use a simple web interface to personalize all their favorite food and drink menus, choosing one as their “one click priority”. All the menus are then synchronized automatically with the click’n’pizza.
The device has three functional modes: One Click (I press the button for five seconds and my “one click menu” will be ordered); Turn’N’Click (by turning and pressing the button I quickly and easily view my various menus or write a new one); Promo’N’Click (the display flashes to indicate special offer prices: by pressing the button I can view them and, if interested, can immediately order the “special price” offer).
How did the La Comanda button happen? And who had the idea? What technology does it involve?
The idea came to the founder in 2013, and was then developed thanks to the contributions of the whole team. For its internet connection it uses wifi technology, and apart from the technological component it also has important design and user experience components, making it a product that is innovative but also good-looking and easy to use.
How many people have you got on your staff?
We have three teams working on solution development in the design/user experience areas, R&D and production, Cloud and Web. 12 professionals are operatively involved in the project.
What is your professional background?
I graduated in Telecommunications Engineering in Milan, and before founding La Comanda I was a manager with Nokia for 14 years. My associate and CFO Andrea Gaggi worked in Nokia for 18 years as financial director.
Who are your competitors? What are your strong points in terms of competitiveness?
Our first competitors are smartphone apps. In mobility, apps are fantastic in all kinds of contexts. I often compare smartphones to Swiss penknives: perfect on a campsite, but at home you open the bottle with a corkscrew, not a penknife. At home you use scissors, knives and screwdrivers. Same thing with the IoT: at home you can have better solutions… simpler, quicker and more pleasant.