Speaking to ExpoNet, Carlo Purassanta, CEO of Microsoft Italia, summed up and assessed the company’s experiences during the six months of the Universal Exposition, during which it has accelerated ten food start-ups and put 100 innovators in contact with each other to focus on the key issues contained in the Milan Charter.
“We’re extremely satisfied with the work carried out in Expo Milano 2015: a wonderful experience, as we can see from the number of young people who pass through here every day, a huge success,” commented Purassanta. “We have placed the accent on innovative start-ups, and in collaboration with the USA Pavilion we selected ten which we accelerated. The aspects which interest us most are quality production through precision farming, which makes it possible to optimize the yield of specific terrains and territories, and also the relationship with the consumer, i.e. how to provide the consumer with information which enhances their level of awareness of food products. The technology which is creating the most curiosity is the Internet of Things, which enables more information to be supplied to both the consumer and the farmer.
#sparkthemilancharter stimulates 100 innovators to share ideas and collaborate
Another major contribution from Microsoft Italia directly regarded the Milan Charter, through the #sparkthemilancharter event, which involved roughly 100 innovators of all ages and nationalities in working on concrete technological contents for the active application of the principles contained in the Charter.