Valore D in collaboration with the Women's Forum for the Economy and Society has organized the opening event of Women's Weeks. Here's how diversity and inclusion can create a new type of economy able to give our society and the world all those colors for which we are so much in need.
Have you ever wondered what we can do to leave a better world to our children? To the women and men of Valore D this question is essential, and I think that's also the question behind the idea of the Expo. The answer? A world where inequalities have given way to justice and cooperation, a world where respect for the environment is not the exception but the rule, a world full of food, where all of us can finally feed ourselves on the thousands of wonderful colors that Nature offers us every day.
But unfortunately that's not the world we are living in today. We all know that behind the black and white around us abundance and waste are hiding as well as poverty and lack, promises of happiness as well as mouths wide open and cries for food. Today too many of us can't afford the greens, reds, browns and yellows of the wonderful fruits that our planet offers us everywhere. And if our world is not yet plunged into the abyss of hunger we owe it to the invisible women, the women who work the land and grow fruit, everywhere, to the women who feed their children and husbands, and then, if anything remains at all, eat last.
For us, this is the most important link between Valore D and the EXPO: helping women gain access to education, funding and means to help feed the world and themselves in a humane, sustainable and fair way.
Valore D was established six years ago with the objective of promoting the talents of women in society and economy and is now an association of 143 companies - 143 companies that have chosen to be on the side of a better world. And that is why Valore D has chosen to be alongside of Women for Expo in several important events: to tell the stories of our member companies and their projects to create a more just and more colorful world for all, especially for the many invisible women who nurture our planet, but who do eat last.
A wonderful opportunity to do this will be the Women's Forum Italy 2015, the opening event of the Women's Weeks that is a collaborative effort of Valore D with the Women's Forum for the Economy and Society and naturally with Women for Expo. Here Valore D wants to involve the leaders of about 30 Italian and international member companies to tell how diversity and inclusion can create a new type of economy able to give to our society and the world all those colors of which we are in so much need.
The Forum will be an extraordinary workshop of ideas, it will be a ground to grow together with you and to collect new ideas, bringing in exceptional men and women - from politics to economics, from the corporate world to that of research - on the key issues of Expo, on the issues that affect us now more than ever; innovation, access to resources, sustainability, and a fair, colorful nutrition for all. But the Forum will be even more than that: a place made especially to encourage you to actively contribute to building a more equitable society. A society where the valorization of female talents leads to equality, equality leads to a more just and sustainable economy and justice and sustainability do lead to a world where everyone - all of us - can feed from the thousand colors that our beautiful earth is offering us.
Come and join us at the Women's Forum 2015 at Expo 2015 and let us add colors to our wonderful world. Together.
From ancient times up through the spread of the exploitation of sugar cane and beet, honey has been the sweetener par excellence. Here is how this sugary substance, of viscous consistency, is processed and stored by bees in the cells of the hive.
Honey is the nectar of foraged flowers, partially pre-digested and then regurgitated by bees (Apis mellifera). It is for this reason that it is called a living food. This unique production process, in the hands of small insects, loads the product with enzymes and makes it very enjoyable, to the point of being one of the most quickly digested foods. It takes less than twenty minutes for the body to absorb it.
How honey is born
The Earth is home to several thousands of billions of bees, which annually produce a million tons of good quality and diversely flavored types of honey. When the first flowers bloom, a few worker bees, known as explorers, begin their frantic exploration activities; if they find nectar to collect; they report the discovery to their foraging companions and start an intense back and forth journey between flowers and hive.
The collection is non-stop: the bee rests on the flower, entering the corolla, sucking the nectar and goes from flower to flower until it has filled its honey sac, an appendage that allows the transportation of nectar and water.
The work proceeds methodically: once the bees starts collecting delicious nectar it not distracted by the other blossoms.
Inside the bee hive is a bee whose job it is to take delivery of the harvest; the nectar passes from bee to bee until it is poured into a cell of the honeycomb: with each step, the nectar is concentrated and enriched with enzymes.
Inside of the mature honeycomb cells, a constant temperature and low humidity is maintained, thanks to the beating of the wings of bees by bees whose job it is to maintain a proper hive environment. The right atmosphere enables the nectar to dry and thicken to become honey. Eventually, when the honey is ready, the bees will seal the cell with a layer of wax.
The beekeeper collects the honeycombs once they are filled with honey. After removing the wax cap that seals the cells, the beekeeper then places them in the honey extractor; a centrifuge that extracts of the honey from the combs without damaging them.
The honey that has been collected is then stored in a decantation container followed by a filtering process to remove any impurities such as bits of wax or other debris. Now, the honey is ready to be to be packaged.
A world of variety
Even in the finished product, honey retains traces of nitrogenous substances and residues from pollen grains, which can be seen under the microscope. Due to these trace substances; honey is almost always flavored with aromatic substances from flowers. There are almost as many varieties of honey as there are kinds of flowers on Earth. The honey’s various flavors are influenced by the diet of the bees, therefore from plants that have they foraged from. Examples include the millefiori (thousand flowers) honey, that comes from a variable mixture of nectars and is less refined than single flower flavors, along with the flavors of pale clover, acacia and eucalyptus honey with its delicate amber hue. There is also the dark and resinous pine and heather honey. Another variety is found in the exclusive preparation of the white and creamy summer honey; thought of as honey of the highest quality since ancient times, it is produced by bees from Mount Imetto in Greece, made famous by the honey produced there, where thyme, mint, savory and marjoram are grown in abundance.
Zlatan Ibrahimović has had the names of 50 people written on his body with temporary tattoos, each representing just some of the 805 million people suffering from hunger in the world. The Paris Saint-Germain striker is the face of the 805 Million Names campaign of the World Food Programme masterminded by Marina Catena.
Marina Catena is the Italian woman at the helm of the United Nations’ World Food Programme (WFP) for France and the Principality of Monaco. Here she tells us about the campaign and how the idea was born.
How did you come up with the idea of covering Zlatan Ibrahimović in tattoos as a way of drawing attention to world hunger?
The story began a year and a half ago. I wanted to find someone who could deliver a message on the fight against world hunger, and who crosses cultural and generational boundaries. As I am passionate about football, and live in Paris, Zlatan Ibrahimović, whom I've always admired, seemed the ideal person for the job. He’s someone who has real determination, and in a way that is completely modern.
This is how it all started. I decided to write to him as soon as he was signed by Paris Saint-Germain, which is the team I support. The letter however somehow got lost, and made a few detours before we finally managed to meet for the first time. We understood each other right away. He has Balkan roots, and I know that region very well through my humanitarian work. Then, when I explained that the World Food Programme is an organization that “likes to get its hands dirty”, he immediately accepted my proposal. He said: "Let’s do it!", and I should add, entirely on a voluntary basis.
Was the decision to launch the campaign on Sunday, February 14 during the Ligue 1 match against Caen (the French football championships) planned?
The tattoos were made and applied to Zlatan the evening before the match. We had agreed that Zlatan would remove his shirt at half-time to attract the attention of the photographers and TV cameras. We had also planned a surprise press conference for the next day.
But, as fate would have it, Ibrahimović scored after just 72 seconds. With the excitement of the goal, he took his shirt off right then and there, even receiving a warning from the referee. The following day, during our press conference, Zlatan said he would have done it even if it meant getting a red card, because the reason behind it was much more important than being sent off during a match.
Luck was on our side though, because this unexpected gesture caught the attention of the media including the Gazzetta dello Sport and l’Équipe and, within a few hours, the video went viral.
Ibrahimović donated his image, but the World Food Programme campaign has another purpose. What is it?
The message of the initiative, the added value that Ibrahimović brought to the campaign, was highlighting the problem of hunger to the world, since he is such a global icon. Today 805 million people go hungry. The WFP can help some 80 million people in 75 countries, but we would like to do, and we could do, so much more. That's why we need a man like Zlatan Ibrahimović. Now the campaign needs to continue, with, we hope, the collaboration of all.
Expo Milano 2015: What does this event represent today?
I strongly believe in the Expo as an event. I collaborated with the European Commission in organizing the ECHO (European Community Humanitarian Office) stand at Expo 1998 in Lisbon. The theme was "The Oceans, a Heritage for the Future".
There I recreated a refugee camp that contained fake exploding mines so visitors would get a feeling what it was like to experience war. I was on the stand for a month and it was a wonderful experience.
Although the world is different today, I do think the Expo is still an important occasion, a melting pot that can help people of all ages explore new ideas. The theme of Expo Milano speaks to everyone. To the person who doesn’t have access to food, and to the one who wants to help. I think it will be a great experience for Italy.