Marco Balich is one of the best-known producers of major events in the world. His genius and creativity have led him to create numerous international events, many of which are in the area of sports.
What is the concept of the Italian Pavilion and which themes have you chosen to represent Italy?
The concept of the nursery, as a thematic approach to the Pavilion, was born during a trip to Abruzzo, where I saw some guys with dreadlocks, wearing sneakers and headphones, herding animals and selling the farmed produce. This made me realize that the younger generation has a different perspective with which it celebrates our Italian traditions. This is why the Italian Pavilion takes its cue from the nursery, and has "flushed out" the stories that we should use as examples. If we want our country to grow and the planet to be protected, the way forward is to inspire young people to love what they have. Young people who feel proud of their country will protect and take care of it.
People from all over the world will be coming to Milan. How will the Italian Pavilion present itself to the 20 million people who visit Expo Milano 2015?
For the Italian Pavilion we took the concept of the nursery to create a pavilion that you can walk through and that at the center it could accommodate works that reinterpret classical and contemporary Italian art.
On the ground floor, the entire square is given over to the theme of the Italian market, where farm-to-table, seasonal products and biodiversity address the themes of the Expo. The Italy that lives by night and by day in the markets of Palermo, Rialto and Campo de’ Fiori will be found here. Over three floors we see the three strengths that best represent the Italian identity. On the first floor, the strength of Italian expertise or “know-how” is represented by an installation featuring interactive mannequins that narrate the stories and experiences of the Italian people.
With the Italian Pavilion I would like to take the visitor on an entertaining journey that does however contain some important messages to ponder. For this reason, For this reason, the floor that is dedicated to the future, shows the Italian innovations and insights, displaying success stories from every region. Each of these displays is connected to an LED path that feeds into the Tree of Life. Here visitors will see words written in the various Italian dialects, as well as proverbs and the traditions that unite us, causing them to cast their eyes upwards, into the tree.
At the end of the path there will be the Charter of Milan. This document is the actual output that Expo 2015 will leave for the future. As has happened with the Kyoto Protocol, the Nations that sign the Charter of Milan will commit to regulating growth in their countries. This rate of growth cannot continue without any awareness or consideration. Food is a finite resource in the face of a growing population. For this reason we cannot continue to eat such huge portions and must consider waste and the preservation of biodiversity as key issues, in parallel with technological innovation, for further development. The Charter of Milan is the true gift that this Universal Exposition will leave to future generations.
The Tree of Life: where does the name come from and what is its symbolic meaning? How does it link to Italy and the theme of Expo Milano 2015?
After Expo Milano 2015 will there be a second life in store for the Tree?
The Tree of Life was funded by 19 companies from Brescia, through a consortium (consorziate in Orgoglio Brescia) that together with Pirelli and Coldiretti, have taken care of the costs of its production and its installation.They believed in this project and supported it from the very beginning, so, when Expo Milano 2015 closes, the tree is likely to be transferred to a square in Brescia.