The concept of this Cluster was based upon Mediterranean cuisine and the way of life in this area, with a special emphasis on participation and integration. The Cluster aims to recreate the colors, tastes, and aromas that are typical of Mediterranean countries and their cultures. Official partner of Expo Milano 2015 for the Bio-Mediterraneum cluster was Regione Siciliana.
Evoking the image of typical Mediterranean towns, the Cluster featured a large main central square, onto which faced four buildings where visitors could sample and purchase local foods and other products. The main square was paved in various shades of blue, reminiscent of the Mediterranean sea.
The Cluster Structure
The area between the various member countries’ Pavilions was keyed on the color blue, characteristic of the Mediterranean sea. In the center of the structure were the traditional open-air cooking areas representing a classic image of this region.
There, visitors found a selection of products typical of Mediterranean cuisine (olive oil, bread, and various wines) and had the chance to take part in food preparation classes, or attend cooking demonstrations.
Places and food constituted the central theme of the Cluster, a three-fold story told, respectively, via images, literature and cinema. The design of the Cluster integrateed the structures needed to tell these stories.
Stories of a civilization
The Mediterranean sea connects three continents: Europe, Africa, and Asia. This region is a melting pot of populations where history, civilizations, and the natural environment have blended over time. Food has played a vital role in helping to preserve the unique qualities of this area and, over many centuries, a wide array of food traditions have formed, based on local resources such as wheat, olives, and grapes.
In the Mediterranean area, a meal is seen as an essential aspect of social and cultural life. The main characteristic of the Mediterranean diet is that of taking the time to enjoy a meal, replete with the local rituals connected to the communal eating experience.
The people of the Mediterranean area probably spend more time preparing and eating their meals than do those anywhere else in the world. The Mediterranean diet is not only considered healthy but it also protects agricultural biodiversity, while local cultivation methods respect criteria for sustainability.
Discover the countries belonging to the Bio-Mediterraneum Cluster in the Expo Milano 2015 archive.
Albania: “Our Food, Our Story, Our Mystery…”
Algeria: “Agricultural Heritage and Technological Development for Food Self-Sufficiency”
Egypt: “Egypt, the Never Ending Story”
Greece: “Greek Food: Sharing the Flavors of Health”
Lebanon: “Cuisine: the Lebanese Art & Soul”
Malta: “Derived from the Past, Preserved for the Future, Experienced at Expo Milano 2015”
Montenegro: “Healthy with Every Bite!”
San Marino: “Enough small to be big”
Serbia: “Taste Food, Feel Life”
Tunisia: “Tunisia, Naturally Generous”