Follow the spice roads crossing continents, nations and oceans. Smell their aromas, think of them as a cooking ingredient, health treatment or cosmetic product. All these things happened when visitors went into the Spices Cluster, which opened a sensory universe to them.
The visiting experience was transformed into a real journey: according to some historians, it was the business profits from spices that helped drive many innovations in navigation and exploration and the discovery of the earth’s unknown geographic areas.
The structure of the cluster
The cluster’s setup showed the maps that historically guided explorers in discovering the world and finding spices, suggesting a trip through cultures primed by a sequence of “sensorial areas” that included tastings, installations and events.
Around the world, there are many differences in the cultivation, preparation and use of spices in cooking, in medicine and in social and cultural rituals bordering on magic. The route showed the visitors the ones used in the countries belonging to the cluster.
On the spice road
Spices brought to mind the colours, the fragrances, the fascination of exotic lands, as well as images of the ancient and intriguing maps full of marks that linked different areas of the world together. Spices and herbs have always been major players in long journeys: emperors, kings, aristocrats and merchants considered them the most valuable products on the ancient trade routes.
In the last decade, the annual production of spices grew by 4.3%, while trade saw an average increase of 5.8% per year. Choosier consumers, healthier food habits, increased income and globalisation are all harbingers of a new increase in the spices market in the coming years.
Discover the countries in the Spices Cluster in the records of Expo Milano 2015
Afghanistan: “Eating for Longevity, Afghanistan Amazingly Real”
Brunei Darussalam: “Science and Technology for Food Safety, Security and Quality”
United Republic of Tanzania: “Experience Tanzanian Culture through Food and Spices”
Vanuatu: “Go Organic for Better Life”
Pacific Islands Forum: “Marshall Islands, Solomon Islands, Kiribati, Nauru, Niue, Papua New Guinea, Samoa, Tonga, Tuvalu”