Moran Atias Presents Her Country, a Granary of Knowledge For the Entire Planet


The Pavilion of Israel definitely deserved credit for condensing the contents of its theme for Expo Milano 2015 – Fields of Tomorrow – into a simple, accessible layout.
The fields of tomorrow were strikingly visible from the outside of the Pavilion, which presented a vertical field, or a wall cultivated with wheat, rice and corn using an irrigation system with a low environmental impact, typical of the most advanced Israeli agricultural technology. The vertical garden – which thus became an essential part of the structure – complied with bio-architectural regulations and was made of 100 percent recycled materials, meeting the Gold LEED international certification standard. The Israeli-patented irrigation system saved water consumption and also reduced the emission of pollutants. The idea of this structure with its strong visual impact was to be able to reach even those visitors who did not enter the exhibition space.
Israeli innovation knows no bounds
The second space contained a LED wall that created sculptures representing the best of agricultural technology, which moved inside the room above visitors’ heads. Here, suspended circular screens presented Israel’s contribution to international agricultural innovation, for example, in the cultivation of higher quality wheat for Italian pasta, automatic milking methods in Asia and innovative solutions in Australia.

Two rooms presented the agricultural innovation of yesterday and today
The exhibition path – guided by Israeli actress Moran Atias – presented Israel as a “granary of knowledge” that can provide avant-garde agricultural solutions to share with the world. The visitors’ waiting room was an integral part of the visiting experience; an actor introduced the themes of the space through a dialogue with the Israeli actress, who was not there in person, but on a screen. The exhibition path was divided into two rooms. The first space presented Israeli agriculture through an immersive multi-sensorial experience of wall videos with 3D footage. Moran Attias introduced other members of her family, farmers or researchers, who explained how in less than 70 years, the young nation of Israel has managed to transform an arid land into a flourishing garden, thanks to its innovative methods. Today, solutions such as drip irrigation or innovative products like the cherry tomato are widespread all over the world.

To conclude the visit, a nice outdoor picnic.
The Pavilion included also a store with gadgets and cards from Israel and the Holy Land. The Pavilion’s restaurant offered typical Israeli dishes: two kinds of hummus, falafel, different types of majadera and salads or tabbouleh with pita. All strictly kosher. The theme running through the restaurant space was the “Israeli picnic.” Wooden tables were located in open spaces and diners could see wicker baskets hanging on the walls or resting on shelves.

Discover Israel Pavilion in the Expo Milano 2015 archive