The second space contained a LED wall that created sculptures representing the best of agricultural technology, which moved inside the room above visitors’ heads. Here, suspended circular screens presented Israel’s contribution to international agricultural innovation, for example, in the cultivation of higher quality wheat for Italian pasta, automatic milking methods in Asia and innovative solutions in Australia.
Two rooms presented the agricultural innovation of yesterday and today
The exhibition path – guided by Israeli actress Moran Atias – presented Israel as a “granary of knowledge” that can provide avant-garde agricultural solutions to share with the world. The visitors’ waiting room was an integral part of the visiting experience; an actor introduced the themes of the space through a dialogue with the Israeli actress, who was not there in person, but on a screen. The exhibition path was divided into two rooms. The first space presented Israeli agriculture through an immersive multi-sensorial experience of wall videos with 3D footage. Moran Attias introduced other members of her family, farmers or researchers, who explained how in less than 70 years, the young nation of Israel has managed to transform an arid land into a flourishing garden, thanks to its innovative methods. Today, solutions such as drip irrigation or innovative products like the cherry tomato are widespread all over the world.
To conclude the visit, a nice outdoor picnic.
The Pavilion included also a store with gadgets and cards from Israel and the Holy Land. The Pavilion’s restaurant offered typical Israeli dishes: two kinds of hummus, falafel, different types of majadera and salads or tabbouleh with pita. All strictly kosher. The theme running through the restaurant space was the “Israeli picnic.” Wooden tables were located in open spaces and diners could see wicker baskets hanging on the walls or resting on shelves.
Discover Israel Pavilion in the Expo Milano 2015 archive