Love for a Country… Projected in 4k Resolution


An emotional mood was evoked right from the title: Love for Chile. The South American nation offered its visitors a consistently moving experience based on the blending of video and sound. The whole Pavilion was constructed in Monterey pine, one of Chile’s most exported quality timbers.
The exhibition space was reached via an escalator inside a kind of cavern, while the visitor was accompanied by the words of the Chilean poet Raùl Zurita, author of the poem El amor del Chile. (The Love of Chile) The sounds transmit what could be heard in  the Salar de Domeico (the vast salt desert that constitutes the second region of Atacama), allowing visitors to listen to the noises created by the expanse of salt when the temperature changes.


Ancient and modern products, in a series of emotionally-charged films
Arriving on the upper floor, the visitor encountered the people who carry out the country’s food production operations.  Videos projected on panels showed the harvesting of pears, cattle ranches, fishing activities, but also the preparation of the unusual Curanto Al Hoyo, a specialty of the Isla de Chloè. Southern Chile, in fact, has a traditional cooking method which involves placing seafood (but also potatoes, chicken or pork) in a hole in the ground, one and a half meters deep, mixed with heated rock and leaves from local tree species.
In the next room, 3D 4k resolution ( ultra high definition) projections depicted Chile’s natural diversity, its volcanos, lakes, rivers, deserts and mountains, and the huge variety of fruits produced by nature.
The video’s approach was intensely emotional, ranging from the stars of the sky to the creation of the country, in a poetic science fiction mood. After this, an interactive installation presented more factual and detailed information on Chile’s principal products.

Space for small producers
Leaving the main exhibition space, visitors travelled a walkway populated by the voices of the country’s local markets, calling customers to buy their fruit and vegetable produce.
This brought them to the ground floor, where they were greeted by a market and restaurant. Both offered typical Chilean gastronomic products, and a selection of its high quality wines. The concept here was that the items on sale (including books by Pablo Neruda) had all been produced by small enterprises… who could thus show their produce and wares in the exalted setting of the Universal Exposition.

Discover the Chile Pavilion in the Expo Milano 2015 archive