A Net That Can ‘Capture’ 15,000 People Each Day


Thanks to the great idea of a net, which could attract even the youngest visitors, the Brazilian Pavilion was one of the most highly visited attractions at Expo Milano 2015, with 15,000 people each day. At the heart of the space was an enormous elastic net, a fun attraction which people could walk on while viewing a small display of Brazilian cultivation right under their feet.
The net could accommodate about 300 visitors at a time and took a few minutes to walk across, resulting in average wait times of approximately half an hour. Directly below it was an open area (Green Gallery) filled with vegetables, plants, flowers and fruits from Brazil, which could also be visited more comfortably by strolling through and stopping at the different tables with interactive games on the culture and different ethnicities that make up Brazil.
On the first floor, videos and a “floating” exhibit
A ramp allowed access to the first floor, where a long wall filled with projections accompanied visitors on their discovery of the raw materials and advanced technologies used in Brazil to diversify food production. On the opposite wall, five digital displays presented the typical products of Brazilian agriculture. Also on this floor of the Pavilion, the “floating” exhibit called Casamata intrigued visitors. This exhibit presented a selection of objects created by Laerte Ramos inspired by the nests of the João-de-Barro, a very common bird in Brazil. Very simple geometric shapes recalled the highly modern architecture of Oscar Niemeyer, the creator of Brasilia.
Design is another great richness of this country
On the second floor, motion sensors activated a sequence of videos on transparent screens that broaden the story of agro-industrial Brazil. In addition, on the ground floor, the Pavilion had an auditorium that can hold 200 people. The interior furnishings were adorned by a display of Brazilian design products including three benches made by Fratelli Campana exclusively for the Pavilion of Brazil and visible on the ground floor. Each seat, 12-15 meters in length, features organic, winding shapes created by woven reeds, which recalled the famous Amazon River. Other handcrafted objects from all over the country featuring the use of typical Brazilian materials (wood, wicker straw and leather) were available for purchase at the shop on the ground floor.
A trip through Brazil at a small restaurant
With 80 seats, the small restaurant contained a significant collection of examples of Brazilian design. Half of the chairs, in fact, were made by different artists. Typical dishes (such as the very popular churrasco) were offered here, leaving room to showcase cuisines from the different areas of Brazil.