Curated by Davide Rampello and designed by Michele de Lucchi, Pavilion Zero provides an introduction to the Expo Milano 2015 Site. Pavilion Zero takes the visitor on a captivating journey to explore how much humankind has produced, the transformation of natural landscape, and the culture and rituals of food consumption.
Pavilion Zero according to Davide Rampello and Michele de Lucchi
What story does it tell?
Davide Rampello: We wanted to tell a story which begins from the earliest period of human history, through symbols and myths, the different stages of evolution and man’s relationship with Nature – the domestication of animals and plants, and the introduction of tools to work the land and conserve food. The story ends with the current paradox regarding nutrition. A fascinating journey that turns a universal story into an individual one.
Can you give us three reasons to visit?
D.R.: To learn, share and feel.
What is your vision of the future?
D.R.: According to Saint Augustine, past, present and future all co-exist in the soul. The present of the past is memory, the present of the present is direct experience, while the present of the future is expectation. The aim of the display in this pavilion is to create the need to move towards something new, something different in the future.
Where does your inspiration come from?
Michele De Lucchi: The shape of Pavilion Zero represents a part of the earth’s crust lifted up and placed in a prominent position. It reproduces the outline of the land with mountains, hills and a great central valley. The direct inspiration comes from the shape of the Euganean Hills located between the cities of Padua and Vicenza. The warm waters emerging from the Albano and Montegrotto Terme are proof of the shallow magma movements that create such a striking natural landscape.
How did you interpret the theme?
M.D.L.: The scenography is the main protagonist of this area, accompanying visitors as they explore the Feeding the Planet, Energy for Life
theme. Pavilion Zero offers a travel experience into the earth’s crust
, via caves that have been rebuilt in almost total darkness, where at the center there is the "valley of civilization".
In what way do you communicate with visitors?
M.D.L.: Visitors will have the novel experience of visiting the inside of the planet to learn about it from a new perspective. We are used to discussing the health of the planet in terms of air quality, the ozone and the soil, but we neglect the earth's crust, dark and impenetrable, of which we know very little.
The UN's presence in Pavilion Zero
Given the synergies between the theme of Expo Milano 2015 and the UN
Theme, “The Zero Hunger Challenge. United for a Sustainable World”, Pavilion Zero is also a fundamental part of the UN Itinerary. A number of UN panels or stele will be located throughout Pavilion Zero informing visitors, in a simple storytelling style, about links between the concepts present in each of the rooms. The UN Stele will emphasize the strong link between the theme “Feeding the Planet, Energy for Life” and one of the UN mission: ensuring that all people have the access to safe and nutritious food to lead healthy and active lives, without compromising the needs of future generations.
View Davide Rampello's Biography
Davide Rampello was born in 1947 in Raffadali (AG). He is a cultural manager and consultant for national and international organizations and over the last 30 years has accumulated vast experience within the art, culture and communications industry. In the late 1970s he was a movie director and is considered to be one of the innovators of media and communications, specializing in TV. He has been project manager of numerous art exhibitions including Bacon and Longhi at Palazzo Correr at the Venice Biennale, Greenaway at Palazzo Fortuny and Tintoretto at the Accademia Gallery in Venice, Carrà at the Modern Art Gallery of Rome, and Gauguin at Dimananti Palazzo in Ferrara.
In the early 2000s he sat on the board of the Triennale of Milan holding the post of Director from 2003 until 2011 and is responsible for revamping the image of this art space on an international level. In 2010 he was curator of the Italian Pavilion at Expo Shanghai 2010, which became a permanent place for the promotion of Italy in China, and where in 2011 Rampello curated the Tradition and Innovation exhibition.
In 2010 and 2012 he was Artistic Director of Florens - Biennale Internazionale dei Beni Culturali e Ambientali and Artistic Director of the Venice Carnival, a role he will also perform in 2014 and 2015. Since 2013 he has been in charge of the Places and Landscapes reporting for the popular TV program Striscia La Notizia, which promotes the Italian landscape and food. He has also been Professor of Literature and Philosophy at the University of Padua, at Cattolica University of Sacro Cuore in Milan and at IULM University in Milan. Authoring several books on art and culture, his latest work was published by Skira in 2013 and is titled La mia Triennale. Cronache di una ribellione.
View Michele De Lucchi's Biography
Michele De Lucchi is an architect who was a prominent member of movements like Alchimia and Memphis. He has designed lamps and furniture for well-known Italian companies such as Artemide, Olivetti, Alias, and Unifor, and has refurbished buildings for Enel, Olivetti, Piaggio, Poste Italiane, Telecom Italia and Zambon.
He has curated numerous exhibitions on art and design and has made designs for museums like the Triennale in Milan, the Palazzo delle Esposizioni in Rome and the Neues Museum in Berlin.
His work has always been accompanied by a personal desire for exploring technology and handcrafted objects. In 1990 he founded Produzione Privata, a small company which produces hand-crafted pieces using traditional techniques. From 2004 he has been sculpturing small wooden houses using a chainsaw to highlight their linear form. Many of these works can be seen in renowned museums around the world.