Let’s Move and Donate food
Technogym launces the social campaign that enables you to convert your own physical exercise into school meals for countries affected by malnutrition in collaboration with the United Nations World Food Programme
Technogym has been selected as “Official Wellness Partner” at the Expo Milano 2015. The Italian company, world leader in the Wellness field and official supplier to the latest six editions of the Olympic Games, has created a thematic route at the Milan World Exposition to promote physical exercise, sport and good health. The route goes through 6 Technogym Points, display 'islands' set up along the decumanus, the main axis across Expo, and a Technogym arena, a 1600 square metres 'main square' where, throughout the Expo semester, fitness-, wellness-, sports- and health-themed events will take place.
In line with EXPO's main topic, “Feeding the planet, Energy for life”, Technogym has launched a campaign from Expo Milan 2015 called “Let’s Move and donate food” that gives exhibition visitors the chance to exercise in the Technogym areas, measure their movement performed either on Technogym equipment or by walking around the exhibition area and then, thanks to the special partnership between Technogym and the United Nations’ World Food Programme (WFP), convert the movement into school meals, to be distributed to over 20 million children in the world’s poorest countries.
Thanks to Technogym Ecosystem, Technogym's digital solution based on fitness equipment connected to the mywellness cloud platform, Expo visitors be able to download the new Technogym app, available from May 1st - to directly activate the equipment and measure movement performed throughout daily life – and then measure the movement and compare it with their friends' or other visitors' results. In the same way, all over the world, people will be able to download the new Technogym app and collect MOVES – the Technogym movement unity of measurement – and donate them by converting them into school meals.
Technogym APP measures your MOVERGY - your personal daily movement index. The app assigns you a daily movement target and the MOVERGY “clock hand” helps motivate you to reach it, with the aim to take you from SLOW to ACTIVE, all the way to SPORTY.To help you improve your lifestyle and reach your goal, Technogym APP also includes Wellness Cards that are filled with top tips, programmes and information on exercise, sport and health; basically a wellness agenda that helps you finding time for your wellbeing. Wellness Cards include a video-exercise gallery, developed by Technogym and tips on movement, nutrition and mental approach.