S.Pellegrino is an international brand belonging to the Sanpellegrino Group, the major Italian mineral water and soft drink company famous throughout the world for its fusion of quality, well-being and equilibrium.
The Expo 2015 theme “Feeding the Planet, Energy for Life” perfectly matches the Sanpellegrino Group mission of “Guaranteeing a quality future for water and ensuring that water supplies in Italy are available and of quality for present and future generations”, representing the common objectives that have led to this partnership.
From the San Pellegrino spring, in Val Brembana in the province of Bergamo, S.Pellegrino mineral water is a natural Italian product that cannot be outsourced: its distinctive characteristics can in fact be traced back to the Bergamo area and its name is associated with the best of Italian culture: liveliness, clarity, valuable simplicity, elegant imagination and a taste for beauty. S.Pellegrino offers a viewpoint of Italian lifestyle, an approach to the world and association of positive values. This is why “Live in Italian” is the pay-off that presents S. Pellegrino to the world, a declaration of its uniqueness and obligatory link with its country of origin. A link actualised by the brand’s many projects.
Since the beginning attentive to the evolution of the world of catering, S.Pellegrino fuels a powerhouse of young chefs thanks to sponsorship of initiatives and competitions, including Almost Famous Chef, which rewards the best students from the most prestigious Hotel and Catering Colleges and Schools, or the S.Pellegrino Cooking Cup, a regatta that is one of its kind, the perfect combination of glamour and taste, which since 2000 has invited skippers and young chefs from all over the world to battle it out in the exceptional setting of the Venice lagoon. S.Pellegrino is also a partner of the Bocuse d’Or, the worldwide professional cooking competition set up in 1987 with the aim of valorising the best emerging chefs. Another historic partnership is with Identità Golose, the international congress for signature cuisine.
But S.Pellegrino is a brand that goes beyond the world of professional cuisine and its essence made in Italy has linked it with other expressions of Italian creativity: fashion and opera. Since 2010, it has sponsored Italian Talents, a project that every year sees the brand interpreted by a big name in Italian style. Inaugurated with release of a special edition “dressed” by the Missoni maison, the initiative was repeated in 2011 with distribution of over 50 million pieces of a bottle destined to become a cult object: the special edition by Bulgari, featuring a label depicting one of the most fabulous jewels from the Bulgari Vintage collection. In 2013, S.Pellegrino then paid tribute to an operatic icon, dedicating a special label to the great tenor, Luciano Pavarotti. In 2015 a new special edition will be released, a tribute to the world of style and fashion.
Today marketed in 140 countries on all five continents, the S.Pellegrino brand is therefore a fully-paid up ambassador of excellence Made in Italy throughout the world. This is why, even at the Universal Exposition, its role will be to enhance water as a resource and its territories of origin and to promote the Italian culture of dietary habits and taste.