The history of the Ferrero Group is a story of success in its third generation, in which the development of a multinational company perfectly combines with the past, present and future of an ingenious and tenacious Piedmont family. Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 8 billion Euros, Ferrero is amongst the market leaders of the confectionery sector and the fourth worldwide Group in the chocolate confectionery market.
The Ferrero Group is present with more than 34,000 people in 53 countries, it has 20 production plants around the world of which 3 are Ferrero Social Enterprises in Africa and Asia, and 9 agricultural companies. The Ferrero Group strives to ensure the quality of its products with such dedication and passion because it has a profound sense of responsibility towards those who have always been at the core of Ferrero’s attention: the consumers. Since the beginning, in Ferrero, innovation combines modern methods with ancient passion, permeating all steps in the value chain, from research and development to the final product. Nutella®, Ferrero Rocher®, Raffaello®, Tic Tac® and the Kinder® line are some of the Ferrero products present and sold in more than 160 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.
Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Ferrero Social Enterprises and the Kinder+Sport educational programme.
Ferrero Group for Expo Milano 2015
Ferrero Group will be at Expo Milano 2015 with its corporate social responsibility (CSR) initiatives. Throughout the exhibition site, Ferrero will present its commitments to the highest quality and innovation, transparent communication, the care for people that have made and are still making the Group’s history, the support of local communities, the promotion of active lifestyles amongst young people as well as its strong engagement towards sustainable agricultural practices and the protection of the environment.
Visitors will be able to discover this story through 7 multimedia installations, Ferrero Products and Raw Materials, Ferrero Foundation, Ferrero Social Enterprises, Kinder, Nutella, Tic Tac, Ferrero Rocher, as well as through a huge area dedicated to Kinder+Sport, a place where visitors will be able to explore the mission and the commitments of this responsible educational project aimed at promoting active lifestyle among young generations. Additionally, along the Expo 184 days, the Ferrero Group will organize several events.
Finally, the Ferrero Group’s installations for Expo Milano 2015 will keep creating value even at the end of the universal exhibition, through the gesture of giving back. In fact, the installations have been created using primary structures that will be reassembled to ultimately become a school, an educational centre or a venue for the community in one of the Ferrero Social Enterprises.
Kinder+Sport will participate in Expo Milano 2015 with an Area dedicated to families. It will present an educational path designed to promote movement and imagination to experience the joy of moving.
The core of the Kinder+Sport Area will be a fascinating and innovative active garden
, which has been specifically designed to stimulate the physical, cognitive and social development of children, contributing to raise the active citizens of tomorrow.
The Area will also stage events and conferences focused on the importance of active living for young generations
. Sports champions, Sports Federations, specialists in physical education and nutrition will share their personal experience, and families will be able to enjoy a rich programme of reflective and entertaining moments. It is set to be an extraordinary appointment to experience together the values and emotions of sport and an active lifestyle, to emphasize that it is time to start moving towards the future