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Coop / Official Food Distribution Premium Partner

Coop will collaborate with Expo Milano 2015 in order to design and manage the Future Supermarket inside the thematic area of Future Food District as Official Food Distribution Premium Partner of Expo Milano 2015. 
 
 
The idea of this ‘districtof the food of the future is to allow visitors, and in particular young people and those more technologically aware, to understand how the food chain will work in the future.
 
A wide range of Information Technology will be used to explore food preservation, distribution, purchase and consumption, with particular attention paid to the individual choices of each consumer and how these will impact on commercial and private food provision. 

Before the Event, Coop will:
 
  • Collaborate with MIT Senseable City Lab in order to develop the Future Supermarket inside the thematic area of Future Food District;
     
  • Distribute Expo Milano 2015 tickets within its own distribution network;
     
  • Carry out communication and advertising activities developed ad hoc for Expo Milano 2015, as well as provide access to mass communication channels (TV, web, sales outlets, etc.);
 
During the Event, Coop will:
 
  • Offer its own food products and other food products from Italian suppliers, Consumer Cooperatives Network and international suppliers;
     
  • Distribute Expo Milano 2015 tickets within its own distribution network;
     
  • Host events inside Future Supermarket Pavilion about food security and safety, sustainability and food education.

Our Shareholders

Official Global Partners

Expo Milano 2015 Supporting Initiatives