The mission and activities of the WWF, the world's largest environmental organization, are fully in line with the theme of Expo Milano 2015 "Feeding the Planet, Energy for Life."
Engaged in issues of sustainable food under the program OnePlanetFood, the WWF participates in the Milan Expo with a program of initiatives that look at the environmental impact of food chains, their current unsustainability, their "footprint" on the natural systems and their impact on biodiversity in global and Mediterranean environments.
The presence of the WWF at Expo Milano 2015 revolves around the "One Planet Living" perspective, based on the concept of living, producing and consuming within the limits of a single Planet, developing models of production and consumption habits that preserve the richness of life on Earth and at the same time contribute to the improvement of our own well-being.
The WWF in Italy and the World
The World Wide Fund for Nature was founded in Switzerland in 1961 and is today the most important organization for the conservation of nature. The panda logo is one of the most recognized in the world, a symbol of commitment, pragmatism and positivity for the protection of natural ecosystems and the future of man. More than 5 million people around the world have chosen to directly support the activities of the WWF. Active in 96 countries, the WWF carries out 2,000 projects each year for biodiversity protection and activation of specific models of sustainable human development. In Italy, the WWF has existed since 1966, and can now count on the support of 300,000 members, 400,000 supporters and 100,000 school children engaged in environmental education programs. WWF's mission is to build a world in which Man can live in harmony with Nature.
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