“Feeding the Planet, Energy for Life” theme makes MSC Cruises an ideal partner
Geneva, 11 February 2015 – MSC Cruises has been named Official Cruise Carrier of Expo Milano 2015, the Universal Exposition that since 1851 has celebrated human achievement and debated the big questions facing humanity.
Under the partnership, MSC Cruises, the market leader in the Mediterranean, South Africa and Brazil, will proudly display the Expo Milano 2015 logo on the hull of MSC Fantasia, which will sail in the Med throughout 2015.
MSC Cruises will also be an official vendor, so that guests can buy Expo tickets on board and attend the event by joining special shore excursions when calling at Genoa and La Spezia. Between May and October MSC Cruises will bring nearly 600,000 cruise passengers through these two ports alone.
This collaboration between MSC Cruises and Expo Milano 2015 will formally kick off at the Borsa Italiana del Turismo 2015 (BIT) tourism trade show, where MSC Cruises will have a presence on the Expo Milano 2015 stand.
This year’s Expo, in Milan from 1 May to 31 October, explores the issue of sustainability in food, under the slogan “Feeding the Planet, Energy for Life”.
MSC Cruises CEO Gianni Onorato said: "The theme of Expo Milano 2015 is a daily consideration in the way we behave and operate as a company. Food is central to every cruise, and we offer our guests a large variety of quality, culinary experiences that reflect food’s social and cultural importance. What is more, we work hard to do this in a responsible and sustainable way.”
He added: “Since 2009, MSC Cruises and UNICEF have partnered on the Get On Board for Children project, which addresses child hunger and malnutrition in developing countries and emergency situations. Since the partnership began our guests have donated more than €3 million to UNICEF.”
Expo 2015 CEO Giuseppe Sala said: “MSC Cruises creates dream holidays that centre on food, wine and the heritage of beautiful destinations. Similarly, Expo Milano 2015 seeks to offer an unforgettable experience through six months of rich and varied content, and scientific and technological offerings. This is why the pairing of Expo Milano 2015 and MSC Cruises is a natural one."
MSC Cruises will be present throughout the duration of the exhibition with a multimedia exhibition space focused on game-changing "Ships of the Future", which will be ready from 2017.