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Spices: The World of Spices





A truly sensorial experience awaits visitors as they step into the World of Spices Cluster. Here, they can follow the spice routes, across continents, via land and sea. enjoying their aromas, thinking about ways to use spices as cooking ingredients, medicinal remedies, or cosmetics.
The experience becomes a veritable journey: according to some historians, demand for these highly-profitable commodities drove innovation in all areas of shipping, and exploration, leading to the discovery of new lands.
The Spice Route: Alex Webb
"Spices are no longer the impetus of conquest and colonization they once were, but they continue to suffuse cuisines worldwide. Spices have long defined the rich, complex South India cuisine—known for its hot red chilies and saffron-hued turmeric that are produced in the region—spices that also seem to be echoed throughout this multilayered culture. Photographing in the streets of Kerala, I remembered seeing turmeric’s deep yellow floating past as a shimmering shawl—and, turning the corner, encountering the delight of a red chili-colored head scarf".
Alex Webb

Alex Webb

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Best known for his vibrant and complex color work, Alex Webb has published 11 books, including "The Suffering of Light", a collection of 30 years of his color photographs, and most recently "Memory City" (with Rebecca Norris Webb.) He has exhibited in museums worldwide including the Whitney Museum of American Art, the Museum of Fine Arts, Boston, the High Museum of Art, Atlanta, and the Museum of Contemporary Art, San Diego. His work is in the collections of the Metropolitan Museum of Art, NY, the Guggenheim Museum of Art, NY, and the Museum of Fine Arts, Houston. Alex became a full member of Magnum Photos in 1979. His work has appeared on "National Geographic", "The New York Times Magazine", "Geo", and other magazines. He has received numerous awards and grants including a Hasselblad Foundation Grant in 1998 and a Guggenheim Fellowship in 2007.


EXHIBITION CONTENT: Università IUAV di Venezia, Italy
CONCEPT AND EXHIBITION LAYOUT: Michele Brunello, Pierluigi Salvadeo,
Corrado Longa, and Silvia Bertolotti
TOTAL AREA: 3,702 sqm
PUBLIC AREA: 2,637 sqm
EVENTS AREA: 436 sqm
The Cluster Structure

The exhibition area makes a feature of the maps that guided traders far and wide in their search of spices, evoking a journey spanning different cultures, a journey that begins with a sequence of “sensorial areas”, including tastings, installations, and a number of events.

All over the world, spices are grown, harvested, and used in many ways, as cooking ingredients, as well as for medicinal or cosmetic purposes. This exhibition focuses on the spices that originate from the countries belonging to this Cluster.

On the Spice Routes

Spices evoke colors, aromas, and the allure of exotic lands, but they also conjure intriguing images of the ancient trade routes that connected far-distant parts of the world. The lure of spices and aromatic herbs inspired merchants to undertake long and arduous journeys to satisfy the needs of emperors, kings, and aristocrats.

Coming to the present now, over the last ten years, annual spice production has grown by just over 4%, whilst trade has enjoyed an average increase of nearly 6% per year. Thanks to increasingly demanding consumers, a trend towards healthier eating, increased profit margins, and globalization, we can expect to see yet more growth in the spice trade in the future.
UN's presence in the Spices Cluster
By entering the Spices Cluster, one will discover much more than a world of colors, tastes and smells.  A visit to the UN Space located in the market area, one of 18 spaces in the UN Itinerary, will reveal the huge potential that spices and herbs offer for smallholders in terms of productivity, income and livelihoods.  For instance, their production is particularly convenient for women as they do not require large plots of land and thus can be cultivated on small farms.  This allows them the possibility of starting a business and contributing to the local economy.

The UN is present with 18 multimedia installations, easily recognizable by their giant blue spoons. These UN Spaces are located in various areas of the site along the itinerary dedicated to the theme “The Zero Hunger Challenge • United for a sustainable world”.
Beijing Huiyuan Food & Beverage

Beijing Huiyuan Food & Beverage / Fruits, Legumes and Spices Clusters Official Partner

The Group’s primary business is fruit juice, with a comprehensive network of over 140 business entities across China.

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